Early Bird Registration
End Date: Jun 24, 2025
Sessions
Jul 23, 2025 | 09:00 AM GMT

Webinar on Social Media Trends Influencer Marketing

Sessions

Explore how platforms have transformed from networking tools to global digital ecosystems. This session traces major shifts, emerging platforms, and how consumer behavior is evolving.

  • Platform rise and fall: TikTok, Threads, BeReal, Lemon8
  • Key features changing the game: AI feeds, creator tools
  • Impacts on brand strategy and campaign formats

Authenticity is currency. This session dives into earning and maintaining trust with audiences when sponsored content is everywhere.

  • Identifying authentic creators
  • Engagement quality vs vanity metrics
  • Nano- and micro-influencer power

Short-form is dominating attention spans. Learn how to maximize reach and creativity within 60 seconds or less.

  • Structuring viral clips
  • Effective use of audio trends and captions
  • Creating for mobile-first platforms

Shopping is happening where we scroll. Learn how social platforms are becoming digital malls with native commerce tools.

  • Influencer affiliate links and trackable conversions
  • Integrating checkout into content
  • Strategies for shoppable video and story placements

Every platform has its own culture. This session breaks down what works on Instagram vs TikTok vs X vs LinkedIn vs Pinterest.

  • Platform audiences and content styles
  • What to post where: carousels, threads, verticals
  • Cross-posting tips and tools
  • Scheduling and automation tools

AI is revolutionizing how content is created, analyzed, and optimized. Learn how to harness its power in real-time.

  • Tools for AI captions, images, videos
  • ChatGPT and Jasper for social copy
  • AI-driven performance analytics and insights

Community equals loyalty. This session helps brands and influencers foster engaged communities that go beyond passive following.

  • Building engagement circles through comments, DMs
  • Hosting virtual events, lives, AMAs
  • Creating branded hashtags and challenges

One post can damage a brand. Learn how to plan, react, and recover when things go south on social platforms.

  • Real-time monitoring and alerts
  • Crafting sincere public responses
  • Apology frameworks that resonate

Partnerships should reflect values. This session helps marketers assess risks and create safe, ethical collaborations.

  • Brand alignment and value matching
  • Vetting influencers for past controversies
  • Contracts, clauses, and clear expectations

Creators are building their own empires. This session explores how influencers are becoming entrepreneurs and driving commerce.

  • Brand–creator co-owned products
  • Subscription models and exclusive content
  • Creator marketplaces and networking